To test your online marketing solution, do a local SEO case study. $EO agencies are always calling and emailing businesses; talking about local SEO and Google Maps. Warning about all the errors on your website, and how they can help you rank better, blah blah blah.
What they are doing is called email-marketing or phone-marketing, if they were any good at online marketing and SEO, you might be reading one of their pages right now instead of mine. I didn’t call you 😉
They say we will do this and that, just mail us your wallet and we will get you all kinds of traffic. The unfortunate truth is that many companies only get you ranked for your business name and little else.
You, of course, want to be ranked for searches done by people in your area who don’t know your business name. If you’re a plumber, you want to rank for “plumber” or “plumber emergency” or “plumber emergency your-town”; not just for your company name.
How To Get Proof Before You Throw Your Wallet At Them
Before you hire an SEO agency, you need to see if they can do what they say. A lot of big companies are hiring SEO’s for 80-120k a year to handle SEO in-house. Before they hire these guys, they ask to see some case studies of work they have done. You should ask the same! Below is one of mine.
Anyone with access to Google can run a case study. Test the local SEO company like this, find out a couple of their customers and see how they rank on a search engine for relevant keywords. Simple right?
What Are You Looking For From A Case Study???
Rankings, rankings, and more rankings. You want to look at what the business does and see if they rank for relevant keywords. Just ask your self: what would I type in Google if I were looking for this type of business? Do some searches and see where their client ranks. Any company will rank for its business name; you need to see some rankings for geographical + industry keywords.
If you do find the business ranking well on Google, are they doing anything to make their clients stand out? Good Local SEO’s will not only get you ranked, but they will make your ad stand out as I did for my client in the case study below.
Case Study Example: MGK Pool Service (My Client)
I have been promoting MGK Pool Service for 9 1/2 years. Let’s see if we can find them on Google. Some of the most often searched services for this business include Pool Maintenance, Pool Service, Pool Replastering, Pool Resurfacing, Pool Company, and Pool Liner Replacement. Let’s see where they rank for some local searches.
MGK Pool Service is a Massachusetts company so we can add MA + Massachusetts to the other keywords to see how they rank, we can add some towns in their service area too.
Keyword List With Corresponding Organic & Maps Ranking
Some Results will vary as Google knows where you are located.
- Pool Service MA | Rank #4 Organically – #1 on Google Maps
- Pool Liner Replacement MA | Rank #5 Organically – #3 on Google Maps
- Pool Replastering MA | Rank #2&3 Organically – 5th if you click maps
- Pool Resurfacing MA | Rank #2 Organically – Google doesn’t show a Map for this search
- Pool Maintenance MA | Rank #5 Organically – #1 if you click Maps
- Pool Service Massachusetts | Rank #4 Organically – #1 on Google Maps
- Pool Service In Andover | Rank #1 Organically – #2 in Maps
- Pool Service In Chelmsford | Rank #5 Organically – Not Listed in Maps
- Pool Service In Lowell MA | #1 Organically – #1 Maps
National Rankings – Going Beyond Local
- Best Pool Pump – Ranked #1 Nationally across the Country
- Pool Reviews – Ranked #1-4 Nationally across the Country
$$-Update: Since I wrote this post they are now ranked for over 50 keywords on the first page of Google. Basically, If you do a search in China they will pop up out of a bowl of rice.
These guys sell above-ground pools, pump, and stuff. Do you think these rankings help them sell products? Would you like us to help you sell products? Contact Page
Don’t take my word for it, go to Google and see how they’re doing! This company spends $5600.00 a year with me and clears 40 to 60k a year in new work; this is after labor and material costs. 5600 to make 40 to 60 thousand, sound fair to anyone else???
$$-Update: We launched an online pool store for them in 2016 that grossed over 650k in 2017 (mic drop).
See if you can notice how we make them stand out from all others. Do a couple of searches and see what makes their ads stand out from the competition. It’s important to be ranked well, but it is essential to make the title and description compelling.
Did you do some searches? If you did, the difference you were looking for was the attractive title and description, and the picture of the cute little kid in the red swim cap.
I hope this info helps you to hire a quality local SEO agency if you decide to go with someone other than me. Now you will have a plan that’s better than just throwing your wallet at them and praying. Hopefully, you can also draw some comparisons between your rankings and what you should expect with a similar budget.
I will post more case studies of my clients, and I will let slip some of the Local SEO tactics I use to get these high rankings for clients. This way you can apply some new ideas to your website. An excellent way to follow my posts is to “like” me on Facebook LINK.
Would you like to see a marketing package from someone who does more than build websites? Check out Inform Local Prices Link