March 22, 2018

Search Engine Optimization

Search Engine Optimization is fundamental to success. My SEO strategies will earn your site a higher ranking in search results. First I do some keyword research and analysis, of both your company and of your competition.

White Hat SEO  All White hat here baby! I will never jeopardize your Brand or Business with black or gray hat SEO methods.

SEO… It’s in everything I do. I think of it more as customer value optimization than SEO. The more value a page offers a user, the more likely good search engines will serve it.

Secret Sauce to Success: Deployment of targeted and remarkable content, that impresses your readers, and draws them in. By attaining, improving, and maintaining the visibility of your company on the web as an expert in your field.

On-Page SEO: I help search engines to understand the message on your page.  Your location when needed, or service area. I add Schema (structured data), so the search engines can index you properly. When your page meets a searchers expectation, it pleases the search engines, and they move you up in rank.

Link Building: An essential part of any successful SEO strategy. Building an internal link profile will add significance to your targeted keywords. Also, if I meet the goal of being of value or an entertaining resource, the content will attract backlinks from other sites for you. Never miss an opportunity for free press. A proper Public Relations campaign can attract valuable links, and traffic as well.

Keyword Research / Strategy, One of the most Important and fundamental SEO elements, is the targeting of relevant keywords. I will determine the best words and phrases to use to attract quality leads.

Performance Monitoring

I provide a detailed evaluation and reports of your website performance, as well as data about your traffic, top referring keywords, and a full explanation of your search engine activity.

SEO Process

1. Keyword Research and Analysis

It all begins with keywords. Identifying and ranking for the “right” keywords is paramount to campaign’s success. Targeting the right keyword means getting the “right” kind of visitors. I find keywords that improve a website’s conversions – sales or calls and contact form submissions.

2. On-Page SEO Optimization

Making sure the Search Engines know the topic of each of your web pages. This markup is simple and straightforward, and the proper way to do it has never really changed.

3. Technical SEO & Website Evaluation/Audit

If you have a website, I will perform an audit. I need to make sure every page loads fast, looks good on all devices, and browsers, images have to load quickly, PHP and scripts have to be optimized, and quality caching is a must.

4. Content Development & Marketing

Once I know what keywords to target, I develop content. All images, words, paragraphs, videos, links, and infographics have to be created and optimized for each keyword we are targeting.

5. Social Engagement

Once there is an established content strategy, It needs to be rolled out and engage with social media. Depending on your business or service, some social platforms are more important than others. Social has been an SEO signal now for years. Organic and paid social can be an excellent source of traffic and new leads.

6. Off Page SEO / Link Building

Fact, you can not build domain authority without backlinks. I use content creation, and PR to attract relevant natural links from the news, and other related websites.

7. Local SEO Strategies

There are several Local SEO tactics I use. I have written in depth on my blog about Local SEO. I optimize for local both on and off the page, while building plenty of local citations in the process.

8. E-commerce SEO Strategies

I believe that everyone and anyone should own an E-commerce site. Optimize product pages, descriptions and stand out from the crowd. Proprietary software that gives the shopper so much control over their shopping experience; the sale is a foregone conclusion. Reduced shopping cart abandonment by over 20% with my software.

9. Google Algorithmic Updates

Because I build with only the highest ethical guidelines, you do not need to be concerned with algorithm updates. I build bridges to traffic from many sources, so if the search engines were ever to go down forever… You would still be getting traffic.

Times they are a changing though, and voice search is changing the way we optimize for search!

Guaranteed and Results Driven SEO Services for 20 Years!

Inform Local is one of the oldest SEO Companies successfully operating since 1997. During these years Inform Local has developed a robust and result oriented SEO Process, which has helped lots of companies achieve higher visibility and attract more customers.

Experience: SEO is very dynamic and is a science – you learn it with experience.
At Inform Local, I have been doing SEO for 20 years now, and have successfully managed more than 1000 campaigns with proven results.

Team: It is the individuals, which makes the difference. Without my highly skilled support team of experts, each working in different capacities, I would never be able to help so many people or produce such quality work.

R&D: Search engines continuously roll out new updates all the time, and constant learning, monitoring, and testing are a must to remain on top. At Inform Local, I closely monitor all campaigns, collate data, conduct tests, and refine the processes and strategies…  All the time!

The Art & Science Behind High Rankings?

Search Engine Optimization vs. yellow pagesSearch Engine Optimization is about relevance! Successfully reaching your audience today does not depend on your business name beginning with 20 AAAA’s. Nowadays It matters how well every webpage is made relevant to search engines, quality of links that lead to your webpage, social profile, and user experience.

Don’t Forget Marketing

An often neglected piece of a successful campaign is marketing. You might have a product or service, you might have the right pricing, but unless your message speaks to your customer, you will fail. Everyone on my creative team has a marketing background for this reason.

You can pay to get optimized or pay for targeted traffic, but it will fall on deaf ears if your marketing message misses the mark. Do you know your customers pain points? I do, and what I don’t know, I discover with surveys, by visiting forums, reading reviews, and joining in the conversation.

Social Media for SEO

Utilizing social media sites like; Twitter, LinkedIn, Facebook, Pinterest, Blogs and other social channels, I spread your marketing message and generate buzz. Google and Bing now include social signals in their algorithms. By submitting great content to these sites, and promoting that content, I can create the potential for a viral marketing effect. Generating 100’s, possibly 1000’s of keyword rich inbound links, and targeted traffic.

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