January 22, 2020

Category: Online Advertising

Online Advertising Trends 2013 – Google Likes The BBB

BBB  Trends

Monitoring the SERPS (search engine results pages) for new online advertising trends are part of an SEM's job. Identifying a new bias quickly will keep you and your customers on the right track. I have identified two new growing trends in Google SERPS. Back in 2012 Google began boosting local listings for those with an accredited BBB account, and now in 2013 began showing many more BBB results in it's SERPS. Continue reading →