December 18, 2017

Search Engine Optimization

Search Engine Optimization is fundamental to success. My SEO strategies will earn your site a higher ranking in search results. First I do some keyword research and analysis, of both your company and of your competition.

SEO is at the heart and soul of online marketing. I offer quality and affordable packages. Leave it to me, I know all the latest guidelines from all major search engines such as Google, Bing, and Yahoo. All White hat here baby! I will never jeopardize your Brand or Business with black or gray hat SEO methods.

SEO… It’s in everything I do. My search engine optimization core services include: Organic Search, On-Page SEO,  Keyword Research, SEO Content Writing,  Audits, and Local SEO.

Organic Search Promotion: Deployment of targeted and remarkable content, that fulfills the needs of your clients, and draws them in. By achieving, improving and maintaining the visibility of your company on the web.

On-Page SEO: I let the the search engines know exactly what your pages are about, Where your company is located. I add Schema (structured data), so the search engines can index you in the most relevant way. When your page meets a searchers expectation, it pleases the search engines, and they move you up in rank.

Link Building: An essential part of any successful SEO strategy. Building an internal link profile, will add significance to your important keywords. Also, if I meet the goal of being a valuable or entertaining resource, the content will attract backlinks from other sites for you. Never miss an opportunity for free press. A proper Public Relations campaign can attract valuable links, and traffic.

Keyword Research / Strategy One of the most Important SEO elements is the targeting of relevant keywords. I will determine the best words and phrases to use to attract quality leads.

Performance Monitoring

I provide a detailed evaluation and report of your website SEO performance, as well as data about your traffic, top referring keywords, and a full explanation of your search engine activity.

SEO Process

1. Keyword Research and Analysis

It all begins with keywords. Identifying and ranking for the “right” keywords is key to campaign’s success. Targeting right keyword means getting the “right” kind of visitors. Intelligently searched keyword or a key phrase that would improve the website’s conversion – sales or enquiries is at the center point of Inform Local’s game plan.

2. On-Page SEO Optimization

Making sure the Search Engines know exactly what your pages are about, is what on-page optimization is about. This is simple and straight forward, and the proper way to do it has never really changed.

3. Technical Website Evaluation or Audit

It all begins with an audit of an existing site. I need to make sure every page loads fast. It has to look good on all devices, and browsers. Images have to load fast, PHP and scripts have to be optimized, and quality Caching is a must.

4. Content Development & Marketing

Once I know what keywords to target, I develop content. All images, words, paragraphs, videos, links, and info-graphics have to be created and optimized for each keyword we are targeting.

5. Social Engagement

Once there is an established content strategy, It needs to be rolled out and engage with social media. Depending on your business or service, some social platforms are more important than others. Social has been a SEO signal now for years. Organic and paid social can be a great source of traffic.

6. Off Page SEO / Link Building

Fact… You just can not build domain authority without backlinks. I use content creation, and PR to attract relevant natural links from news, and other websites in the same vertical.

7. Local SEO Strategies

There are several Local SEO tactics I use. I have written in depth on my blog about Local SEO. I optimize for local both on and off the page. Building plenty of local citations in the process.

8. Ecommerce SEO Strategies

It is my belief that everyone and anyone should own an Ecommerce site. I can help any online store to better optimize it’s product pages, descriptions and stand out from the crowd. I have some proprietary software that gives the shopper so much control over their shopping experience, that the sale is a forgone conclusion. I have reduced shopping cart abandonment by over 20% with my software.

9. Google Algorithmic Updates

Because I build with only the highest ethical guidelines, you do not need to be concerned with Algorithm Updates. I build bridges to traffic from many sources, so if the Search Engines were to ever go down forever… You would still be getting traffic.

Guaranteed and Results Driven SEO Services for 20 Years!

Inform Local is one of the oldest SEO Companies successfully operating since year 1997. During these years Inform Local has developed a robust and result oriented SEO Process, which has helped lots of websites achieve higher visibility on the search engines.

Experience: SEO is very dynamic and is a science – you learn it with experience.
At Inform Local, I have been doing SEO for 20 years now, and have successfully managed more than 1000 campaigns with proven results.

Team: It is the individuals, which makes the difference. Without my highly skilled support team of experts, each working in different capacities, I would never be able to help so many people, or produce such quality work.

R&D: Search engines continuously roll out new updates all the time, and constant learning, monitoring, and testing is must to remain on top. At Inform Local, I closely monitor all campaigns, collate data, conduct tests, and refine the processes and strategies…  All the time!

Communication: Communication is key to any online marketing campaign’s success. I am proud to say my team are the best when it comes to communication and reporting.

The Art & Science Behind High Rankings?

Search Engine Optimization vs. yellow pagesSearch Engine Optimization is about relevance! Successfully reaching your audience today does not depend on your business name beginning with 20 AAAAA’s. Nowadays It matters how well each and every webpage is optimized for search engines, quality of links that lead to your webpage, social profile, and user experience.

Don’t Forget Marketing

An often neglected piece of a successful campaign, is marketing. This is why everyone on my creative team have a marketing background.

You can pay to get optimized, or pay for targeted traffic, but it will fall on deaf ears, if your marketing message misses the mark. Do you know your customers pain points? I do, and what I don’t know, I discover with surveys, by visiting forums, reading reviews, and joining in the conversation.

If you would like to read more about search engine optimization, read this white paper from Google click here.

Web Pages are Prepared for Search Engine Spiders (machine leaning bots) With On-page Optimization

Companies with products and services in demand find SEO well worth the investment. Having the proper website structure, page mark-up, and an internal linking strategy are a few of the biggest overlooked aspects of SEO. Other aspects include; page load speed, mobile optimization, domain name, meta description data, proper title,  H-tags, alt text, as well as good keyword rich content, that offers the reader real value.

Social Media for SEO

Utilizing social media sites like; Twitter, LinkedIn, Facebook, Pinterest, Blogs and other social channels, I spread your marketing message and generate buzz. Google and Bing are now including social signals in their algorithms. By submitting great content to these sites, and promoting that content, I am able to create the potential for a viral marketing effect. Generating 100’s, possibly 1000’s of keyword rich inbound links, and targeted traffic.