Yodle Reviews & Complaints – Is It Worth The Money

Pro’s & Con’s of Yodle Local Advertising Servicesyodle review speaker

This is primarily a Yodle Review, but you can apply all the pro’s and con’s to all big box store online advertising companies that target small and local businesses. For specific complaints about Yodle, read all the comments left by others below.

Local online advertising is big business being targeted by large corporations like Yodle. They offer local advertising specials to small businesses with a “legal guarantee”. They guarantee you will be on the first page of Google in your town for vertical specific keywords within 60 -90 days or you don’t pay the monthly fees.

You need to understand what good local online advertising is to decide if Yodle is worth the money. Good online marketing and high rankings can be summed up to Good Content and Links to your website.

How Much Does Yodle Cost? | Yodle Pricing | Yodle Fees

The cost for the Yodle package outlined above is $179.00 per town, per month, and no set-up fee. If you visit the Yodle website for pricing you will be directed to a squeeze page (a page designed to acquire your contact info) before you get answers. You pay only for the first two – three months, then only the months you are on the front page of Google. However, their legal guarantee does not cover the first 2-3 months, you have to pay for those.

The gist of what I have been hearing from their customers is that they get you on the first page for keywords that just don’t convert to leads or customers. These concerns have been reported by people that signed on for a $450.00 a month package.

After three months they have spent close to $1400.00 and have not got enough new customers to break even. They then bailout taking the loss. Then they are left trying to reclaim their own Local Google Maps and Bing Listings. Yodle claimed them during this time and changed their phone number to a Yodle tracking number.

It takes longer than three months for most campaigns to become effective. It appears that Yodle is not properly setting customer expectations. Their sales staff is more interested in getting the sale than properly and honestly setting expectations.

I am going to mix the pro’s and con’s of doing your local online advertising with Yodle

Negative: They do not optimize your website, they create you a new website by using your websites content, and host it on one of their own domain names.

There are many negatives to this, which include:

  1. Having two domain names with the same content is a Google no-no, Google penalizes websites for having duplicate content. If they out-rank your existing website, it will be your website that gets penalized for having duplicate content, not the Yodle site.
  2. As soon as you stop paying them, you own nothing, they redirect traffic to someone else, maybe a local competitor.
  3. If you had invested this money with a local online advertising company (*cough like mine), Your website would be yours and continue to produce leads for years to come, even if you stopped paying for services.
  4. For almost $200.00 a month you only get optimized for one town.
  5. The sites I have audited have very little content and pretty crappy link profiles.

Pro’s: This is a slightly better system than Home Advisor or Roof Networx – Yodle vs. Home Advisor

Local online advertising with Yodle is a lot like lead generation sites like Service Magic a.k.a Home Advisor, money goes to generating leads, as soon as you stop paying the company, you have nothing to show for your investment, but hopefully you made some money off the leads, hopefully more than you spent for them.

Yodle is better than Home Advisor because they generate leads just for you, and Service Magic /Home Advisor sells their leads to you and two other competing contractors. But Yodle owns the domain name and phone number to your business (not-good)!

Also with Lead gen sites, you pay per lead, Yodle fees are fixed at a maximum monthly fee. So let’s do the math: If Home Advisor charges 30.00 a lead, and gives you 30 new roof leads a month you pay $900.00, but if you can generate more than 6 leads a month with Yodle, each lead after the first 6 are essentially free, your total investment is $179.00. So Yodle would be better “if” they could get you 30 leads.

Negative: They provide you with a call tracking phone number

It doesn’t sound like a negative when they say it. They tell you the call tracking phone number is so you can track all the leads your getting from them in a report. The report shows how many phone calls you get from their online advertising. That piece is actually good! It would be great if you got to keep the phone number, but you don’t.

Sounds good right? Well this is one more way they own you! If you stop feeding the machine they stop redirecting your calls to you. People looking for your brand will find Yodle’s phone number not yours. If you ever want to change internet advertising providers, they will not port the phone number to you.

Also, they put their phone number on your Yahoo, Bing, and Google local directory listings. So good luck ranking locally, or even reclaiming your own business on these local directories, should you want to change service providers or go it alone. Google won’t list a business with two different phone numbers for one address. They will think your trying to spam their directory, even though your not.

Pro: They put you on the front page of Google and have a “legal guarantee”

Down side seems limited, if they don’t do what they say they will, you don’t pay. The loss is limited to 2-3 months of $179.00 (if you only go for a one town package). They will keep working to get your business listed on the first page of Google for free after the first 2-3 months, free until your listed.

I would caution anyone thinking of using the Yodle for local online advertising, be very specific about what qualifies as being on the first page. Make sure they are guaranteeing you get on Google for competitive keywords and not the name of your business.

It is super easy to rank well for your own unique company name. The challenge is getting ranked well for your industry specific keywords with a large amount of search volume. Also, which section of the search engine will you be listed on: Google Maps? AdWords /PPC? or Organic?

What is Yodle Roofing?

Yodle is trying to rank themselves for searches done by roofing contractors looking for local online advertising agencies. So besides optimizing their own website, they have begun creating category specific sites like Yodle Roofing, Yodle Dentisits, Yodle Lawyers etc…

I use a similar tactic to attract all forms of contractors. Instead of creating new sites on different domains, I have a specific page on my main domain. See my contractor advertising page for example. People doing searches for contractor advertising companies  find this page.

Yodle is targeting specific industries with unique domain names and websites. This makes them look like specialists in these fields. I mainly work with local contractors and professionals in the United States, Yodle does not actually specialize, they only look like they do.

Local online advertising & return on investment

Advertising successfully means making money! If you can give Yodle $179.00 a month and they can give you one or two new customers a month, or even a year, would it be worth the investment? For many contractors the answer is yes! Many roofing contractors for example give $250.00 kickbacks for a single sold job. If your selling more than one a month with Yodel, its worth $179.00 all day long.

It is plain to most people that it is better to own than to rent for obvious reasons

Consider what your business would be worth should you go to sell it in five years. You will get a lot more for it if you own your website, and phone number. With a website that generates a 100k per year in new business, versus renting a domain name, website and phone number.

Investing in your own online presence builds equity in your company and eventually reduces the cost of leads. What will you do if they decide to raise rates, or sell out to another company? Your stuck starting from scratch to build a web presence. Also, all your old customers that have that tracking phone number have no way to get a hold of you if you end up leaving or using a less expensive service.

I believe people who only have a small amount to pay for attracting new customers, might be better off learning to use Google Adwords on their own, or working with a local online advertising company, and investing in their own online presence. An online presence that will pay them back in leads, years after they stop paying for online marketing services.

Why build up a brand that someone else owns the domain name or phone number to?

Is Yodle worth it? – Yodle Review

Be sure to read the comments below, I have some great comments from previous Yodle customers and one comment from Yodle themselves. Every-time someone writes a review about them, their reputation management team joins the conversation and tries to smooth things over.

By now you may have guessed that I am in direct competition with Yodle. But what I am telling you is the honest to God truth! They’re are better options available. Local online advertising is totally worth it but you need to get with a company that isn’t going to give you a crappy little website that has little original content and a weak link profile.

If you insist on going with Yodle, only sign up for their cheapest package. It is over priced but offers way more value than their more expensive packages. I would love an opportunity to work with you or answer any question you have.

I (Mike) wrote the article above and have a lot of people contacting me to compare online advertising packages and see what I offer. Please see this post Web Design Packages to learn more about my services and fees. Also please share this article with buttons provided below. Thx!

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30 Responses to Yodle Reviews & Complaints – Is It Worth The Money

  1. Joanne says:

    Thank you for posting your open-minded thoughts on Yodle. I do have a customer who decided to take them up on their offer. So, yes, he’s on the first page of Google results for home remodeling in a specific town. And yes, you’re right – it’s not his business, but a stand-in URL that is generating the leads. But he also asked me to put up a website for him. It’s been about 2 months and the website — without any optimization — is outperforming his Yodle site in generating leads. As a webmaster experienced in local marketing techniques, it pains me a great deal to see him throw money into a rented listing as you put it. How do I explain that it would be far better to invest in his own site, when he’s told me he doesn’t care where his leads come from? I wish I could tell him that by using a 3rd party site to generate leads, he’s missing out on a lot of insight into his customers – what keywords they use, what pages they visit – how many and where do they many leave without getting a quote. Plus, his competitors are making the sites they own stronger marketing tools, while he isn’t. There are so many disadvantages to the 3rd party marketing model, but how do you explain this to your customer if they don’t really understand local marketing?

    • Michael Kern says:

      Thanks for your comments

      To answer your question, I would ask your client: “would you rather rent or own?” Then show them how investing in their own site is providing a better ROI over the long term.

      To use an real estate analogy: If you rented a house for 20 years, what do you have when its time to retire and move to Florida? “Vs.” Make a down payment and buy your own house, pay lower rent for 20 years, then you have something to sell when its time to retire.

      I would show your client what established websites in there vertical are selling for.

      Try to get them to look at their business in terms of valuation, as if they were going to buy their own company.

  2. Marcin says:

    very interesiting post. What about price of the service? If Yodle is serving the customer for 179$ /month and delivering majority of sales/marketing process it may be more effective then tailored service , even if “own” is better then “rent” ?

    • To answer your question – they don’t deliver. The money is better spent optimizing the site you get to keep. If you don’t want to take my word for it, Google “Yodle Ripoff” and hear what their customers are saying.

      One of their tricks to get you onto page one is to replace your url in your Google Places listing with theirs (http://www.ripoffreport.com/search-engine-optimization/yodle/yodle-pay-per-click-and-seo-s-a8718.htm). Consequently they deserve NO CREDIT” for getting you there, but they don’t mention that. Then you have your existing customers calling in on their “special phone number”. Also, I’ve seen one of my client’s sites get “punished” by Google for duplicate content because of them – falling to #97 from a page one ranking before Yodle entered the picture.

      • Michael Kern says:

        Thanks for taking the time to post. That rip-off report is very telling. Yodle has damage control on lock-down, every time I see a negative post about their company, there is a seemingly very concerned reply in the comments from a Yodle rep. That’s something people can take away, reputation management is important online, and timely responses to criticism can help reduce damage. Yodel goes after a lot of roofing companies. They promise a ton of roofing leads, take over the clients Google Maps, run them dry, and just find another roofer to bleed.

  3. Wow! I almost signed up tonight. They are very convincing. Online advertising or any advertising has become very confusing. It was a lot simpler when phone books required a business phone number and the net was not a factor. I’m going to have to give my local advertising a lot of thought. I am a roofing contractor. I’m now leaning toward local penny savers and news papers. The phone books (Here, there are three) are shrinking and no longer provide white pages. With smart phones gaining popularity, yellow pages are slowly in decline. PPC doesn’t guaranty that the click is a buyer. Service pro is beginning to look pretty good. All I want is to be out in front of my “Ready To Buy” market that I had during the days of the lone phone book.

    • Michael Kern says:

      Hey Scott, I work with a lot of roofers. I remember the good old days when the news paper worked. Don’t let me put you off Yodle. You would get a hell of a lot more for your money with my company, but you should have a powerful web presence. For Roofing Contractors it is worth the investment, even if you over paid for a service like Yodle. Get with someone you trust and invest the money! I worked in the roofing industry so I know what I’m talking about.

      If you knew the true potential of online advertising you would invest all the money you could get your hands on! I’m serious, the return on investment is awesome. If you can get even $350.00 to $400.00 a square, you could pay off a years worth of advertising with 2 jobs, then the next 20-30 roofs are all profit. I used to give $300.00 to $500.00 for a referral if I sold the roof. ten of those is 3k to 5k. If you invest 5k a year for two years, you could take the next 3 years off and coast on your rankings (not that I would).

      Like I said, If you knew what I do, you would be happy to pay five grand a year. I have one guy on the 5k plan, his website is like savoir-fair, it’s everywhere! you do a search in frigan china, his website will pop-up out of a bowl of rice! Find someone you can trust and see what they are actually doing for their clients. You can’t lie, go do a search for the keywords and see if the company they represent is on top of Google.

  4. Yazmin says:

    I have a question. We have hired Yodle and haven’t really gotten anything but 1 client. Its been 2 months. If we cancel with them, how do I get my domain back and my phone number to reappear instead of their tracking number and their website. My husband is not as worried but to be honest, I’m kinda freaking out now that I have read this. We have worked so hard at our website and business that I don’t want Yodle to affect it!!

    • Michael Kern says:

      Your in a tough spot now! Google uses your business name address and phone number to identify your business. Now having to change it is a long difficult process and it sends confusing signals to Google. I am surprised that they used your domain name, they usually get the .net version of your .com, and copy your site content onto their domain (.net version), which is another problem (duplicate content).

      They should have warned you it would take longer than a couple months. I would ask for a money back guarantee and continue with them, but you need to define acceptable and realistic goals with that guarantee! I know they suck in the short run, but honestly we all do (unless you have money to burn). If you are spending 300 to 600 a month, you should not expect a return on that investment until the end of the first year, and only if your margins permit it. Contractors can make their whole advertising budget for a year with one job, people in the cleaning industry may need 10 jobs before they see a profit on a marketing investment.

      You have to manually reclaim all the directory listings and re-list your proper Name, Address, Phone number, Email Address, web address etc. You have to have a hosting account and transfer your domain to it if they have actually ported it. All you have to do to find all the directories with the wrong information is do a Google search for the tracking number they assigned you. Try and ask them to allow you to port the number. Tell them you will not ask for a refund if they give you it. Most directories will let you change your email address and web address without re verifying your listing. You will find it very challenging to claim and verify directory listings where you don’t own the number.

      Its a lot of work, but try to have a solid plan in effect before you make a move.

  5. Scott says:

    Another annoyed potential customer of Yodel
    Just called _ with the new plan of scam..

    Here is what is worth saying about these yodel and the like, systems. They are backward and dishonest. Charging the contractor to meet with and find out the customers ” name and needs” Is what we used to call a Bid or Estimate . Now they call it a lead, fair enough. But when your lead has fifteen other contractors going out to the customer home, and the customer is basically prostituted into a money making system, for the Yodel team_ it is controverted at best, and at worst it is a scam on the customer and the contractor.
    The problem as I see it;
    I have had these guys argue with me for what seems like hours on the phone every month or so. There basic sales pitch.? Why I might want to pay all kinds of money on their crafty systems to get me in front of customers. It would be understandable, as I do need customers, that cant pay their bill. But,..I don’t need fake leads and ads, and to be the tenth or fifteenth contractor out to the prospects house. Its just to costly in time and expense. So. Leads are now customers. And hats where the money is made_ These guys are the use car-salesmen of the new century. There is no qualifying, no information intake of any type being prepared for the service needed and therefore no real prospect.

    So this is a business all it own and don’t be fooled as to the its true purpose. Those who pay and don’t get results subsidize the system and those who have the connections to get to the top. And on top of that, yodel wants their share for bringing the un-qualified prospect to you with no guarantee of any kind of real project being sold_ It smells and the only one making money is the yodel team and those like them. Charging contractors fees by the dozens for one small potential customer.
    All though it is not with-out fault on the part of the customer, they want services at rock bottom prices, and materials with out mark-up, they want it now and cheap. Mix the both together and you get yodel on there customers._

    A good possible solution:
    But the customers are less to blame, as this is what yodel infers when they offer these service connections online with just a click. What is the solution?. Develop a business that vets contractors and customers, and matches them with a minimal fee per year for the customer, and a per time estimate fee, In which four to five vetted and proven licenced or properly train and background checked contractors will arrive. Their mission is to first do an estimate return it with in two days for review. Next the chosen contractor, will complete the project in a timely and professional manner. All at competitive rate that reflect the cost that are honest and truthful. It that simple.
    Conclusion:

    Stop selling the customer to the contractor, and contractor to the customer. And stop allowing yodel and those like them to profect for nothing_ Make your Money count, and your connection for a turn valued service in stead of blue sky. Real customers want professional and true workmanship. professionals practice their trade and train for just such service. Pay for what you get.

    When the real service connection company arrives I will support it, if the intranet service connection company like yodel can do this they will be honest once more. Until then just another group of charlatans
    Signed a real lic contractor and builder for 25 yrs_

    • Michael Kern says:

      I didn’t think Yodle acquired leads and sold them to many contractors. I thought only Service magic / Now Home Advisor and some others worked that model. I thought Yodle just sold websites for contractors, Lawyers, and Dentists. What you are saying is new to me.

      I personally would not support any new model fair or otherwise, because they are competing against my customers on the search engines. If your a reputable business and professional and all that, you should be investing in your own website, and through that website be generating your own leads. Children are dependent on others for their needs, get in the game and invest in your self and your business.

      I advertise for a builder in Michigan, after just 3 months he is getting calls, and informed me today he signed a 25k addition. Not a big deal, but he only pays me two hundred a month / 24 hundred a year. He can peal off 10% of that new job, pay me for the year, and every other job he gets for the rest of the year is gravy.

      I wish people would get it through their heads that lead gen sites are the competition, they’re competing for your customers against you, to sell you the lead you should have got in the first place.

      Thanks for sharing-

  6. Dan says:

    Yodle as well as any other company similar (Reach Local, Gannet, etc.) do have their pro and cons. Although the fact that a review is coming from someone who owns an advertising company makes me think the scale may be tipped to favor his own company.

    Having used each of these companies as well as smaller local companies, I have found that the results are typically the same: Dismal to decent. The reality of the matter is that advertising is a risk and there are a lot of other factors that play a role in a business’ success.

    I have used Yodle for about a year before hiring an in-house marketer this past June. In my industry, dentistry, marketing is a necessary evil; necessary nonetheless. Some of my months with Yodle I barely broke even, others I lost a few hundred and others I made money.

    There are a few inconsistencies in my experience and what is outlined in this article.

    First, the websites Yodle built (desktop and mobile) were transferred over to me when I put in my request to cancel, so was the tracking line. It is noted in their agreement that they have 5 business days to transfer the rights of the website. Which they did, although I did have to pay a $199 for the domain name that it was tied to. They gave me the option to stay with them for hosting/tracking for $49 per month but I decided to host it with GoDaddy for a lot less.

    Second, there use to be a Yodle “Page One” Guarantee, In fact when I signed up there was. I referred a few people to Yodle who are overwhelmed with marketing recently and they have taken that out of their agreement. Whether by choice or not is still under question as this is a requirement by Google for all Premier SMB partners.

    Lastly, my extended family in several blue collar industries have or currently use Yodle have never been sold an individual “lead”. It is also stated in their agreement policies (I know having overlooked them on behalf of them. Yes, the consumer may contact several contractors who appear on the first page – Again proving other factors are typically involved in marketing.

    The small business owner needs to understand that marketing/advertising is only a part of developing a successful business. You must answer your phone, you must train your staff to handle incoming calls, more importantly you need to provide a great service.

    Advertising can be overwhelming, especially for the small business. Business owners need to educate themselves and make the best decision with their budget in mind. For someone who lacks either to learn the ins and outs of advertising I highly suggest using a company like Yodle, Reach Local or (*cough like Mr. Kern’s).

    • Michael Kern says:

      Appreciate the feed back and your personal experience. As I have never actually hired them, I can only report what I have investigated and what others have shared. I like the way you closed your statement with the piece about business owners needing to educate them selves. Thx again for participating!

  7. Katherine says:

    this would be a useful review if you weren’t an advertising company yourself or maybe if you were a previous customer. I am looking at Yodle right now for consideration… if they are so incompetent then why do they have the most costumers without locking them into long contracts? This is what I need to know before I sign up.

    • Jace says:

      Yodle invests heavily in their sales force. They can claim the most customers even if they have an average customer life of 5 months because they are pouring money into acquiring new customers. The job of getting that customer life to longer than 5 months is the focus for a different part of the business.

    • K says:

      Yodle has a vast customer base because of the way they lock their customers in. On one hand, many clients report that their services are not performing, but they feel trapped- I’ve experienced several businesses that may have multiple pages (black hat SEO, ask google), simply because they don’t want to lose their Yodle number, yellow pages listing etc. Specifically the google listing. And yodle would not embed the link to their active page, but would post a page in latin utilizing the client’s domain name as well.

  8. Hi there!
    This is a great topic! Yodel hit me up about 5 years ago when I first started my business.
    Money was tight so I didn’t sign up(Thank God). They’ve actually called me every 6 mos since then. They call themselves Yodel Plumbing”. It should be Yodel Scumbags”!
    Over the years I’ve done a lot of research about online presence. It’s all about links to your sight and content like the gentleman above said. I’ve done a little business with some SEO companies so far and it seems like this industry(SEO) has a bunch of scammers out there. This one company said they would improve my online presence but it was for keywords nobody searched. I wish I knew how to do this SEO stuff myself because I’m tired of throwing money away to SEO companies that lie. I’d love to here from the gentleman that wrote this article.

  9. Ben Neil says:

    Deceptive business practices and nothing they sell you on is in writing. They will not deliver even 1% of what they promise. Save your money and spend it elsewhere! I was initially told that for $1250 per month I would receive 20-30 leads per month. I shut it down after month 2 when I only received 1 phone call total even though their system shows 4 leads total. I asked for a refund of $1250 since obviously the campaign didn’t work. They even informed me that my account wasn’t spending on the PPC end. $1000 per month was allotted to this as well so technically according to what I had been told by Mark Foley in their Phoenix office I should have still had $1600 left in this account that wasn’t being used. I filed a chargeback with my bank for 1of the 2 payments,and since nothing is in writing, and I never received a written copy of the terms and conditions, I’m pretty much screwed and out all the money. Good for Yodle they have figured out a way to legally steal my money by being deceptive. I am very disappointed. I had very high hopes for this from the start. They have what seems to be a great concept and plan but it just didn’t work. I would have gladly spent 3 times this amount if it had even delivered half of what was sold to me. I should have been more careful and not trusted a publicly traded company. Shame on me I guess?

    • Michael Kern says:

      Not shame on you, Fool you again, shame on you! They have a very clean authoritative presence and have answers for everything. I didn’t realize they were publicly traded. That is just one more reason to dislike them. I may look for an opportunity to short their stock.

      Thanks for sharing your experience!

      • Alexander says:

        Ben – I am very sorry to hear about your experience, as I would expect Yodle to over deliver on their promise, given a very seasoned leadership team and backing from several prominent VCs. I suggest for you to escalate to their leadership and demand that your money will be returned.

        Michael – Yodle is a private company, which successfully raised $40M from VCs over the years. They are significantly growing with latest reported revenue of $163M in 2013 up from $150M in 2012 and 1,100 workforce (mostly sales) up from 800 in 2012. There was a thought of doing IPO in 2012: http://www.businessinsider.com/yodle-ceo-court-cunningham-tells-us-his-ipo-plans-2012-11, but that hasn’t happened.

        Full disclosure – I am not associated with Yodle, however my true interest is in building a marketplace/network that will truly help small businesses generate qualified leads that will result in business growth and customer satisfaction. It seems that Yodle is overselling and under delivering, at least from the posts here. I would like to create a system that will under sell and over deliver.

        If anyone is interested in collaboration, and possibly becoming a pilot customer (for free of course), please let me know.

  10. They promise us a full refund of all fees if not satisfied but when we asked for a refund they appear to have carefully covered themselves “legally” so that they wouldn’t have to give us any refund.

    The tricky “conditions” of the full refund were only clear after the fact and they were not what was implied in all of our “verbal” sales talk.

    I was told yesterday by a Yodle rep that “under no circumstances will Yodle EVER refund our money”. When I asked for a supervisor I was told that “there was no supervisor to talk to”.

    I can vouch that Yodle did more harm than good to my husband’s company.

    • Michael Kern says:

      Thanks for taking the time to share your experience, I have heard the no supervisor BS before and it drives me crazy. If you were making payments with a credit card you may be able to recover some money.

      • Alexander says:

        Elizabeth – There are ways you can fight it as a business consumer. The key is you have to be relentless, so neither Ydle nor anyone else will take advantage of you, that is if you feel you have been taken advantage of. Here’s what I would have done:

        Step 1 – Call Yodle and demand to speak with a manager. Write down all the names and details of the call. If there is a resistance, as to speak, actually demand to speak with Erin Brockman, who is VP of client services. Document the conversation, and demand Erin to call you back within 24 hours. In case this does not work, move to step 2.

        Step 2 – Each business is part of BBB and DnB: You can file a complaint with BBB and force yodle to respond: http://www.bbb.org/new-york-city/business-reviews/internet-marketing-services/yodle-inc-in-new-york-ny-101653/. You can also report them to DnB: http://www.dnb.com/.

        Step 3 – File a complaint with your credit card company and ask them to mediate. Share all the information you collected.

        Please note, I typically would not go to Step 2 and Step 3, because at the end of the day, you should be able to resolve any issues in step one. Giving the fact that Yodle appears to be a reputable company with over 1,000 employees, there must be a way to resolve your situation, because at the end of the day if you go to step 2 and step 3, Yodle will spend much more money and time to try and clear their record.

        Hope this helps.

  11. Stephen Pauley says:

    I was scheduled today to speak to one of Yodel’s representatives, and literally 3o minutes prior to their call, I decided to do a little more research. I’m glad I did!

    I’ve had the experience with my small Electrical business to sign up with: Service Magic.
    At that time, I was ALL trusting and needed customers just like any contractor. I can honestly say that if I were not diligent and stayed on top of the “charged leads”, I would NOT have been profitable with them.

    It appears, after reading each of these comments, that the local advertising is the best option, and in all honesty, would help the local economy and opens up more of an accountability to each party.

    Thanks for sharing, each of you just saved another small business owner from the “sharks” on line.

    • Michael Kern says:

      Thanks Stephen for taking the time to comment!

      It is important for local economies that small businesses succeed. It is my belief that few get a return on their investment, and therefore do not succeed when signing with companies like Yodel. More import possibly than the money, is the time that is wasted by these corporate leaches.

      It has been said before: “it is harder to get a customer than to keep one”. We technicians that have struggled to get customers and learn to run a business as it should be run, would do well to remember this lesson. We need to take good care of our current and previous customers, and try to maintain a dialog so that when they need us, we are top of mind and easy to get a hold of.

  12. Juice says:

    Ive had success using yodle. The trick is to say u cant afford their price! Then they say i have a rep right here, they talk, then tou get a cheaper price. Im paying $125.00 a month and its def. paid for it on a yearly basis for GOOD jobs leads. But i dont just use them, i run my own website & if course referrals is coming back now. So spend a little, create your own website, & do good jobs and youll be fine.

  13. Randy says:

    Yodle cost me almost $4 thousand dollars and I got $300 worth of business out of it. Needless to say I’d recommend to avoid these crooks like the plague.

    Yodle claims that there just wasn’t enough market to use up my funds through web advertising (even though they projected hundreds of calls and many new customers), but they refuse to refund any unused funds and claim that the unused funds can only be used on one of their “other products”.

  14. Jane Doe says:

    I have a new client who has been working with Yodel for years and was actually penalized by Google several months ago. They fired the previous SEO company but after reading this I’m wondering if the Google Panda duplicate content update in 2011 and the fact Yodel used mirror websites for their 30+ franchise locations caused this issue!

    I was SHOCKED to discover their shady business model! They register a new domain name (you don’t own), create an exact copy of your website (duplicate content) and put a new phone number on it (you don’t own). What happens to the domain name when they cancel? Unreal!

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