Tips and advice for optimizing your webpages and local Google Places Page
First thing you have to do is decide which keywords and phrases you want to target.
I recommend using Google’s free keyword tool to see what kind of demand there is for terms you may be considering. You can locate the tool using Google.
Another great, and free keyword tool is Google Insights; it can give you an idea of what time of the year keywords are in demand and for specific regions. Discover global, national, state and town demand for specific terms, and it allows you to compare one keyword or phrase against another.
We suggest using a combination of geographical modifiers with preferred industry specific keywords in combination.
*Examples
Keywords if you are a mechanic in Lowell Massachusetts
- Lowell Mechanic
- Auto Repair Lowell MA
On Website Placement Of Keywords For Local SEO
Once you know the words you’re targeting you want to make sure keywords are on your page title, in your url if possible and in your web page content and headlines.
Use the words naturally in a sentence, don’t stuff keywords or you will be penalized by search engines. Try to offer value, and remember you’re talking to a person, not a search engine spider.
Address & Phone Number
You want to make sure to place your address and Phone Number on every webpage, don’t rely on them just going to your contact pages.
Google Places Directory Optimization
Claim your business and fill out your company profile completely, then try to get your current and past clients to leave you reviews. Reviews are of supreme importance. A site with all bad reviews will rank above a site with no reviews. *Tip: Make sure you respond objectively to any and all bad reviews left about your company.
Another great way to promote your Places page is to link to it from your contact page, this can also help customers to find it and leave reviews for you.
Your goal should be any of the top three spots on Google Places.
Local SEO With Video
Throw together a simple professional looking video that features your products and or services, business location and host it on YouTube. Make sure the title of your video, description area and tags section are optimized with your keywords.
Remember 85% of people who buy locally, did research first online, and If you need help getting your local business optimized for search to give us a call, without an optimized website for local search, your invisible. 978-973-6048
