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February 13, 2018

Contractor Advertising

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Make The Phone Ring Immediately – With Effective Paid Search Contractor Advertising!

Internet Marketing Plan For Contractors Let’s face it, nobody’s got a huge advertising budget nowadays, if we throw money into advertising, we need the jobs to roll in right away – to feed the machine, and keep cash flowing.

We have several ways to promote contractor services, some strategies are long term, and others will get you calls today.

Contractor Advertising Via Paid Search /Pay-Per-Click

Paid search advertising offers immediate results. Here at Inform Local, we use the same methods as the big lead generation websites, EXCEPT, we work with only one contractor per area, and we direct all the traffic to you, and only you! After all, we work for you! We are specialists in promoting contractor services in North Eastern Massachusetts.

We work with Architects, Roofers, Engineers, Plumbers, Painters, Electricians, and Swimming Pool Contractors. These services are in demand locally. People are searching for these trade services every day.

Burn Factor

Like one of my guys told me: “I tried paid search (also called Pay Per Click – PPC) and it was like a mortgage payment, which didn’t get me enough leads.”

The poor results are because the keywords targeted were too broad! I encourage all my contractors to try PPC with me. I don’t waste money like other PPC Management Companies that make a percentage of the money they spend.

Local SEO For Contractors

For me, there is no better advertising money spent than that for Search Engine Optimization (SEO). The number 1 organic spot gets 42.13 percent of all clicks. Contractors that are number 1 in their surrounding towns for multiple keywords, never want for leads.

A website that has not been SEOed is little more than a flyer. Unless someone is searching for you by name, you will rarely if ever show up in the search engines.

Contractor Advertising In Directories

Being listed at the top of Google Maps /Places is a great way to get leads. Directories are a great place to get some clicks and to advertise. Getting to the top may not be free. Do to the competition you may need to pay someone like me to get you there, but once your there all the clicks are free!

Reviews really help push up those Google Maps results.

How Can You Run A Business Without New Business? – Trust Factor

We have an accredited listing in the BBB and have reviews plastered all over the internet from happy customers. People searching online are much more sophisticated than even just a year ago. They are comparing trust factors like reviews and BBB ratings.

You will convert more of your website’s traffic into leads if you have these trust signals. Your paying for all this traffic one way or another, you might as well benefit and covert some of it into leads.

HomeAdviser – Formally “Service Magic” Contractor Lead Service

HomeAdvisor is an “OK” short-term strategy- Why is an internet marketing company saying that??? Because I want to be honest, and helpful! Here’s the catch: It’s only an OK strategy for those with no work or leads, who are available to answer the phone and to give a free estimate the day of the call.

When you cant meet the requirements above, turn off the leads / suspend your Home Advisor account until you can meet them! During times you can’t answer the phone and get to the estimate the same day, you will not sell enough of those leads to justify the cost.

Tired of paying for leads, only to show up and find three other contractors have got there before you? Or, if you’re not getting enough work to keep good people or grow your business. Give us a call to find out what we can do for you.

It makes me sick to see how much money some contractors pay HomeAdvisor. If they would give me half of what they spend in a year, I could dominate their local search results for them. I have a program that really caters to contractor advertising. See Program and Cost here.

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