Local Marketing

Local marketing success is greatly rewarded, and success usually depends on how high you rank on search engines for words that are key in your industry (keywords).

Consider a search engine the same as your local mall. When people search for a product or service online, the search engines provide that person with a virtual mall, except, each store in the virtual mall carries the exact same product or service.

In this mall, your store /company needs to be near the malls entrance, this is the equivalent to being at the top of the search engine. If your store is not near the entrance, people will naturally flow into the first store they see with the product or service they are looking for.

How Do You Get To The Top Of Google?

There are three ways to get on top of Google

1. Search Engine Optimization (SEO) – On Website & Off
2. Paid Search – Also Called Pay Per Click (PPC)
3. Google’s Local Directory – Google Places /Maps

Each of these methods have the advantage of allowing you to target any zip code, town or geographical area. You don’t need to be in each of these sections, but the more real estate you control on top of the search engines, the less there is available for your competition.

Local online advertising is the best way to reach consumers in this new era of the internet.

Another Way To Target Your Local Community With Online Ads

Any website that runs Google ads like most local news papers, and directories can be targeted with ads. These are called contextual ads, and only show your advertisement if the copy on the page matches the keywords your targeting.