Experience Professional Food Services Marketing With Us: Inform Local
How People Search For Catering Services?
People looking for food service companies to cater their event may check with their friends for references, They may also ask there friends on Facebook for help. Then most will turn to the internet, go to their favorite search engine and type something like: “any-town + State + catering”. There are currently 2.24 Million searches done every month for “Catering” here In The United States alone.
Whats The Best Way To Advertise
Let me ask you a question first, which do you think is more effective? A. Spending money on TV ads, Newspaper ads, and direct mail pieces, blasting them out at people hoping someone will pick up on their ads and say “Oh hey, this is just what I’m looking for”, or B. Someone goes to the internet, types in the search box what their looking for, and there you are for the clicking. If you said B. your Right!
The first type, type A. is interrupting people, and B. is relevant and perfectly placed into the buying cycle. Needs meet supply perfectly on the internet.
So your catering business should have at least a simple professional looking website to greet these people searching online. But you may or may not know, having a website does not guarantee anyone will ever see it. So you also need a means of marketing / promoting your catering website.
Best Way Ever To Promote Your Catering Web Pages – Catering Advertising
I recommend a mix of search engine marketing (SEM) with heavy emphasis on your local community, and social inbound marketing. For SEM, you want to make sure you have local SEO elements, and social buttons on your web pages, and an optimized Pay-Per-Click (PPC) campaign on Google. You want accounts with at least Facebook and Twitter to promote coupons and helpful content that generate buzz.
Next you will want to get your business set-up properly on local directories, and make sure to get listed on Google, Bing, and Yahoo. Being in the food industry, I would make sure to get listed on foodie sites like Yelp.
If you have a catering advertising website and need some help promoting it, filling out the form below and getting a free evaluation would be a good place to start. If you don’t have a website, filling out the form below or calling us remains a good place to start.
