GET A STEP AHEAD OF YOUR COMPETITION

We can arrange it so potential customers find your Insurance company, the same way we designed this opportunity to engage you.

We Provide:

• Localized Pay Per Click Advertising
• Localized Web Site Optimization
• Localized Directory Marketing
• Web Pages - Optimized For Local Search
• Local Media Press Releases

We would like to provide you with one, or with all of these marketing channels. Advertising with these programs and techniques are guaranteed to get your phone ringing with new prospects.

Insurance Advertising With Pay Per Click

We recommend setting up a local campaign with an adgroup for each insurance product you offer, along with a corresponding landing pages. We suggest only advertising in your town, or within a small radius, maybe 5 miles to start.

Adgroup Example

Name each of your adgroups for services you offer (ex. Car Insurance, Homeowners Insurance, etc...)

Keywords

Populate each adgroup with category specific keywords. For Car insurance adgroups use only words like; auto insurance, vehicle insurance, automobile insurance.

Adgroup Ad-Copy

Make ad copy compelling, and use your most popular keywords in the first and second line of the ad. Be sure to mention any promotions or value propositions in the ad as well.

EXAMPLE:

YourTown Car Insurance, Free Insurance Quotes in YourTown, Call Today To Get Free Insurance Quote.

Landing page

Make sure your landing page has all the same keywords in the page title and in the page content. Also be sure to have a call to action, something like; Call Now, or Fill out this Form for more information.

Directory Marketing

Promoting your insurance agency in local directories like; Google, Yahoo, and Bing is sure to get you new leads, and a growing customer base.

Be sure and take the time to read the guidelines's for each directory. They have very stringent rules about each required field on the form.

For instance If your name is Granite Insurance, and your company primarily is an auto insurance company, you might be tempted to put Granite Car Insurance in the name field. Spamming the directories will not be tolerated, and what you might call common sense Google may call spam.

Web Design For Good Search Engine Performance

People that want to deal with an Insurance agent in their home town will respond to a page title like this: "YourTown Car Insurance Company | Call A Free Quote".

The previous title is of course for a car insurance page. The title should describe the page, and if you make it to the top of the search engines, your title should help you to convert traffic.

The title only describes the page, the page has to have well written text/copy. Find a unique way to say what you have to say, especially if everyone else in your vertical is saying it too.

Insurance advertising can be dificult due to the high level of competition, if you need some help improving your page rank, please give us a call 978-973-6048.

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