Category Archives: Search Engine Optimization – SEO

Affordable SEO Company

one man affordable seo companySix Of One – Half Dozen Of Another

I work from home, been at it since 1997, and do all SEO work personally, so with all things being equal, why not go with the less expensive and affordable SEO Company?

The difference between the expensive SEO agencies and mine is not a matter of expertise, it’s a matter of greed and overhead. Both companies do the same professional job! We do site audits, research keywords, competitive analysis, track results, while building links with quality content and content promotion. I just happen to charge less for these services.

Search Engine Optimization Services You Can Afford

Get the most out of your advertising budget with several plans that start at just $100.00 a month. Sometimes I have to work hard to get targeted traffic to your website, and for established sites it only takes a few tweaks to get 30-40% more traffic.

I do my best to quickly get you a return on your investment. I am a business person too, I will not invest any money in my company with out a reasonable expectation of improving the the health and wealth of it.

Not Enough SEO Eggs In The Basket

I could work for one company with a 10-20 thousand dollar a month budget. If I did that, I could not take on any other clients. This would place me in a sticky position if I lost a gig like that, all of a sudden I would have no income.

I prefer working with 10-20 different businesses at a time. Preferably businesses from  different industries. If I lose a client it doesn’t hurt me at all. I open enrollment and pick a business I feel I can help.

Accountability With A Guarantee

If I don’t do what I said I would, I’ll give you all your money back, no questions asked. If I say I will get you on the first page for a certain keyword and I don’t, I don’t expect to profit from you. Fair enough?

Tell me your budget, and give me a chance to look over your business, and your local competition. I will tell you if I think I can help.

Benefits Of SEO

The best way to explain the value and benefits of SEO, is to show how higher rankings lead to higher revenues. This is also a great way to justify your SEO agencies fees, or improve an SEO sales presentation. You will have an advantage over your competition if you can give your clients a reasonable expectation of ROI (return on investment).

Clients always want to know what it costs, many have a “number” in their mind that they won’t pay more than. This number is based on their limited knowledge and fear. Because they don’t know enough about the magical world of search engine optimization, and they don’t know you well enough to simply trust you, they want to limit their risk by not spending “to much”.

If you have ever tried to talk to clients about value of: on page keyword optimization, properly redirecting 404’s, site structure, title tags, h# elements, sitemaps, etc… You know their eyes glaze over and you lose them, and lose the sale of your services.

A much more efficient method I think, is to show them how SEO leads to an expected increase in traffic. With established websites this is much easier than with new sites. With an established website, and especially with clients who know what a visitor is worth, meaning they know their conversion rate, it becomes a simple math problem. By using the chart below you can show them: If they move from position 6 to rank at position 2, the can just about triple their traffic.

benefits of seo - imroved rank equals improved traffic
If you know where your keyword ranks now, and how much traffic the keyword brings in (available through Google Analytics), then you can figure out how much more traffic you will get by improving your keyword rank. Traffic x Conversion Rate x Average sale price = MONEY!

Combining The Benefits Of SEO with CRO

While working on our clients websites, we try to engage them in a CRO (conversion rate optimization) conversation. Revenue is the name of the game, you all know that traffic alone does not always equate to new sales. A/B testing your money pages will help you to increase your conversion rate, and grow revenues.

By multiplying your increasing conversion rate by the higher traffic you get from SEO, you will find the one time cost of these SEO and CRO services a pittance.

Link bait ideas for developers and agencies

I dare you brilliant developers out there to make this chart into an app. I would like it to include a CRO feature too. I would like a WordPress plug-in, or a web-app. Remember where you got the idea, and I would love to review it on my blog.

What do you do to demonstrate the value of SEO to your clients, please share in the comments, or on LinkedIn. Thx Mike