Category Archives: PPC Tips & Reviews

Local Online Advertising With Pay Per Click

Posted on February 13, 2013 by Michael Kern

I have a few Google Alerts running so that I get emailed when there are new blog posts or news about select keywords. “Local online advertising” is one phrase I target with an alert. I set these alerts up to … Continue reading →

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Negative Keywords Equal Positive Returns

Posted on August 30, 2012 by Michael Kern

If you are running a paid search campaign right now, and have not yet set any negative keywords, you are wasting money on clicks that are never going to make you a return. I will show you how to optimize … Continue reading →

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Lead Generation Review Of Service Magic

Posted on December 9, 2011 by Michael Kern

Service Magic – Lead Generation Review The most popular lead generation site for contractors, and by far the most successful is Service Magic. They advertise on the search engines using Google’s Adwords pay per click program. They also use the … Continue reading →

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SEMRush Review

Posted on December 9, 2011 by Michael Kern

SEMRush is an awesome keyword tool that will help you quickly and intelligently find profitable keywords that Google’s keyword tool just can’t do. Well Google could do what ever it wanted if you asked me, so the previous sentence should … Continue reading →

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Google Boost is Adwords for Dummies

Posted on December 9, 2011 by Michael Kern

Google is Rolling out Boost for Select Categories and only in Select Cities for Now! There is not a whole lot of information available about Google’s new advertising product, Google Boost. It appears it is a cross between AdWords and … Continue reading →

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Google Engage Review

Posted on December 9, 2011 by Michael Kern

Google Engage is a relatively new product offered by Google. It is aimed at small marketing online companies. After signing up for the program and watching 3 videos, Google will give you 20 coupons worth 100.00 (unlimited really), marketing materials, … Continue reading →

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SEO XRay Tool Review

Posted on December 9, 2011 by Michael Kern

Review of SEO XRay Tool SEO XRay Tool provides instant view of key website elements. See instantly while visiting any web page: title tag, meta-description, meta-keywords, with links to whois, and Blekko for link counts and information. SEO X-ray is … Continue reading →

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Pay Per Click Mistakes – Save $$$ By Avoiding These 11 PPC Blunders

Posted on December 9, 2011 by Michael Kern

Pay Per Click Mistakes In Order Of Importance Here we have listed common pay per click mistakes by order of importance. As you read through this list you will learn how to cut ad spend, and increase your reach. You … Continue reading →

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