Category Archives: PPC – Adwords

Quality Score – AdWords Optimization

Posted on January 17, 2012 by Michael Kern

To make the paid ads more relevant in search results, Google implemented the AdWords Quality Score Attribute / algorithm. No longer is the number 1 ad position given to the highest bidder for a specific keyword / phrase. It might … Continue reading →

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Google’s Greed

Posted on January 5, 2012 by Michael Kern

Google Get Your Greedy Hands Off My Client Google has been reviewing all new AdWords accounts, or at least accounts that redeem a coupon for a free $100.00 of AdWords spend. Then an “AdWords Expert” will email the new client, … Continue reading →

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