Category Archives: Online Advertising

I often get inquires from people wondering what it cost to do online advertising properly. They want to know what I can do for them, so I am posting the response I sent to the last person to ask about … Continue reading →

SEM Overview What is Search Engine Marketing (SEM)? It’s about getting a business listed, and ranked well on the search engines, and the message that compels a searcher to click-through to your website. Businesses today need to get their company … Continue reading →

Advertising and Marketing Lessons Learned From A Roofing Contractor My late boxing coach and friend Richie Collins (“Crazy” to his friends) worked as a roofer his whole life. He installed roofing shingles since he was a kid. He was really … Continue reading →

Getting and ranking number one is not hard, but it is work! It can however be boring and time consuming work. Think of me (local SEO expert) as a contractor. If you hired a contractor to build you a house, … Continue reading →

When it comes to local search engine marketing, you need to show up on the top of Google any way you can, as often as you can. Keep in mind when someone is looking for a local service or business … Continue reading →

BBB  Trends Monitoring the SERPS (search engine results pages) for new online advertising trends are part of an SEM’s job. Identifying a new bias quickly will keep you and your customers on the right track. I have identified two new growing … Continue reading →

Google’s Not Losing Market Share Despite The Growth Of Other Great Ways To Advertise Online If you are not advertising on the web in one form or another you are missing out. There are so many excellent strategies, ways to … Continue reading →