I often get inquires from people wondering what it cost to do online advertising properly. They want to know what I can do for them, so I am posting the response I sent to the last person to ask about my services, and prices. Please read my answer to this question: Online Advertising Costs?
It looks like you’ve been in business long enough to remember when the yellow pages were worth the money. When A full page ad cost like 3k a year and we were happy to make the monthly payments.
Online advertising is a little different than the Yellow Pages. You have to spread some money around, grease the palms of many webmasters and pay the important directories like the BBB their quart of blood. You need authoritative websites to mention your website and link to it. One great way to get a local authoritative link is by joining your local chambers of commerce(s), for 250 – 500.00 a year depending on how many local chambers your join.
Before I build you a website, promote it through social sites, press releases, contests, giveaways, and pay influential bloggers to review the website, and possibly allow me to guest post on their blog on your behalf, which all cost money, I have to spend 1200.00 every year just to the directories.
I like to get my clients up and running with a 10 page website that gets pretty in depth about their services. (If the written word is not on your website, you will never rank for it on Google, *basically). I also Include a blog and write 40 to 50 blog posts during the first year. All this writing cost money to have done. Of course I optimize all the writing to target keywords most people type into Google when looking for your services, and keywords that trigger Google maps.
I also get all client companies listed in all the top free directories and handle verifying the listings. Even though these directories are free to get listed in, I still have to account for the time it takes to do the work properly (I don’t use automated listing programs)
Another cost that begins to add up are the cost of buying pictures and putting up a couple videos on YouTube. I try to post an image in every blog post and on every webpage. The average cost per photo is $9.00, that runs into about $600.00 a year for images.
I am being very candid about the costs, you will never get anyone to go into such detail about the plan. Mainly because most sites corporate companies like Yodle, Web.com, and 1&1.com use templates, stock sites, and don’t spread money around promoting you like they should, so they can’t say they do these things. But also because I am going to post this response to you on my blog, so my readers can get a richer idea of the details and costs associated with a good online marketing strategy.
Summary Of Online Advertising Costs
To sum this up for you, I would recommend committing to a three year plan at $600.00 or $700 a month. If you can commit to a $700.00 dollar monthly budget, and can scale your business to meet increasing demand, by the time you get to the end of the third year, you will find that 7- 8k a year is ridiculously easy to come by. Plus it is the best kind of write off!
If your not able to do that, I also have less aggressive plans for Two or three hundred dollars a month, but when you cut advertising spend, you limit your website traffic and lead generation capabilities. But my less aggressive plans get you listed in Google Maps.
I mentioned you could spend less, but you can definitely spend more too. Once you have a bunch of great content on your site, It helps to spend money promoting it and getting links. Plus we could also set up a budget to spend on Google AdWords / PPC (Pay Per Click).
The fact that I compete against the best marketing minds, SEO’s, and million dollar a year online advertising campaigns, yet I have managed to engage you as a prospect for my services, should sway you to believing I know what I’m talking about. If you let me know what your marketing budget is, I will design a plan for you. I know this much, I will do more for each of your advertising dollars than anyone else.
I hope this answers your question and gives you some insights about online advertising costs. I stand ready to answer any questions you might have.
978-973-6048 (Personal Cell)